A Sticky Situation...
If you look at any street, chances are you’ll see these marks
...that’s chewing gum. Old chewing gum, and it’s probably been there for years.
The world's second-most-common litter
...and generates around 100,000 tonnes of global waste a year.
The microplastics from waste gum can reach the oceans, where sealife can consume it. That way, it makes its way into our food chain.
The plastic polymers in this gum are the same as those found in car tyres and plastic bottles. That means the gum can’t biodegrade, so it sticks to our streets forever.
We think our world deserves better
So here's what we do about it.
Goodbye plastics, hello plants!
Well, we start at the core: our gum and our flavours are all plant-based.
Plastic-free packaging, too.
We've said a big NO-THANKS to the plastic packaging traditional gums use. Instead, we use cardboard boxes, illustrated with inspiration from our flavours.
Changing chewing gum, for good.
Plastic-free gum
Vegan
Plant-based flavours
