Changing global snacking

Candy-flavored dates. Plastic-free gum. Mints worth keeping around. Made in Denmark with real ingredients - and yes, undeniably crave-worthy.

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True Dates

Naturally flavoured dates that taste like your favourite sweets. No added sugar, rich in fibre, made in Denmark.

True Gum

A plastic-free, vegan, sugar-free
chewing gum. With great taste, of course.

True Mints

Plant-based, sugar-free pastilles.
Worth keeping in your pocket.

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Dried fruits as
sensational snacks 

We took whole, pitted dates, gave them iconic candy flavours to turn traditional dates into a new global snack phenomenon.

That's True Dates.
We call it Dried Fruit 2.0.

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Don't take our word for It:

"I was not expecting them to be that good, but oh wow - they taste exactly like sour sweets!"

- Lauren, Holland & Barrett

Don't take our word for It:

"Drove to another country to buy these. Worth it. Please come to my supermarket."

- Emma, Amazon DE

Don't take our word for It:

"Replaced my afternoon candy habit completely. My whole office is hooked."

- Sophie, Instagram

Trusted by leading retailers in +60 countries