A chewing gum start-up story
Produced in Copenhagen, Denmark, True Gum began as a startup by founders Jacob, Peter, Zabrina and Morten, who had a belief that chewing gum could be better.
Idea
In 2017 came the aha! moment –
could a gum that is completely
free from plastic be made?
Prototype
The True Gum founders gave it a go,
and after 472 prototypes, they finally
perfected the recipe in their home kitchens.
Product
This turned an idea into reality,
and now, True Gum is proudly
sold in stores across Europe.
Our story in three pictures
True Gum was born
The very first test in our home kitchen.
For the first 16 months every piece
of plastic-free True Gum was cut in hand.
re-inventing gum
We had to be creative to spread the word
about our plant-based gum. It wasn’t easy,
so our team grew from 2 to 4.
our gum factory
Slowly we managed to build our own eco-friendly gum
factory up from scratch. It hasn't always
been easy, but at least it's been fun!
