It started in a kitchen
True Co. began in Copenhagen in 2017, when four friends decided chewing gum could be better.
2017 - True Gum
After 471 prototypes we launched our first product: A plastic-free gum made with sap from gum trees. For the first 16 months, every piece was cut by hand.
2020 - True Mints
Next came True Mints:
Plant-based, sugar-free pastilles
worth keeping in your pocket.
2024 - True Dates
Then True Dates:
Whole dates with candy flavours and no added sugar. They took off - and turned us into a snacking brand loved around the world.
