Gum, without the plastic

Most chewing gum is made from plastic. Ours isn't. True Gum is a plant-based gum made with sap from gum trees - plastic-free, vegan, and just as chewy and tasty as you'd want. Made in our own factory in Copenhagen.

From tree to gum

It starts with tree sap

We use sap from gum trees instead of plastic - a harvesting technique practised for centuries. Alongside it, we source plant-based ingredients we're proud of.

Everything comes to Copenhagen

After careful sourcing, the raw ingredients arrive at our chewing gum factory in Copenhagen, Denmark - one of the smallest and most hands-on gum factories around.

Then the fun part

Now comes the magic. We mix, knead, and meticulously stretch the raw ingredients to create the perfect combination of texture and taste. We perfected our unique production method over time and through thousands of trials.

Packed and ready

After about a week of mixing, cutting, coating, resting and testing, the gum is boxed up in cardboard and off to a shop near you.

Flavours from plants

We only use plant-based flavourings - nothing artificial. Just gum that tastes as good as it should.

A peek inside our Copenhagen factory - plastic-free raspberry gum in the making.

Plastic-free

Vegan

Plant-based

Sugar free